Lotion is a mooreartpress209 magazine, coming out sometimes quarterly, or twice a year or whenever an issue is ready. It was launched in Spring 2015.
Using the format afforded by a magazine, Lotion, creates visual essays through the juxtaposition of disparate imagery. The goal of each issue is to set up a layout which flirts with meaning and social critique without ever landing at any specific narrative or argument. Lotion never proposes answers but seeks to point out problems and contradictions in our social constructs. Each issue has a loose theme, and sometimes these themes are clear to more of the audience than just the artist.
All issues through issue 5 were created and edited by Pam Butler using her own drawings, paintings and photographs (plus a few found images). Issue 6 adds contributions from the artist Leigh Ledare. Issue 7 (hopefully to be launched in winter/spring ’18) will be the PamTam issue. (A collaborative issue between Butler and the artist Tamara Gonzales a continuation of work they made as a collaborative team in 2011-12).
Issue 3 – Chickens Winter 2016 (52 pages)
In issue 3 Butler juxtaposes images of winter, Santa Claus, Easter bunnies and chickens with images of lottery logos and thoughts about winning. This issue of lotion is a contemplation of capitalism and its morphing of scared holidays into international tools of consumerism. The play of imagery here implies a trap has been made and we are locked into its vacant hold.